Redline Finish was founded for one simple reason; create an amazing experience for the detailing fanatic. We accomplish this by narrowing our focus to the core of detailing: washing, drying, and finishing.

Our focus provides each product we bring to market the attention it deserves so quality is top-shelf, performance extremely high, and the experience amazing.

Mike, our founder, is a professionally licensed engineer with a deep passion for cars and detailing. Simply put- Mike is a car and detailing fanatic! He’s been detailing cars and trucks for over 30 years. As a teen, most weekends you could find him detailing his car and his friends’ cars, meticulous at every step.

Mike spent quite a bit of time customizing vehicles and hanging around body shops during his teens and twenties. Through these experiences he met, learned from and worked with great people. The same relationship and value-add focus he delivers to the Redline Finish community. He also learned the intricate work and importance of prep that goes into a great paint finish in those body shops. His time using a sanding block and doing the important hard work up-front to produce great results carry over to his commitment to every Redline Finish product.


Bill, our co-founder, is a product and marketing professional with experience in start-ups and globally respected brands.

His love of people, products, classic and supercars fuels his passion for the Redline Finish brand and community. Bill and Mike have been friends for decades and their complementary skill sets create unique perspectives on researching and developing great products and getting them in the hands of those who need them. Bill is also our resident military veteran, so while he loves standards and attention to detail – he also always has interesting experiences and stories to share.

The guys used to spend countless hours on the weekends as teens working on their engines and detailing their rides before heading out for the night. It all started then, as they would use and test different products. They were always looking for those prodcuts that best did what they said, as they looked for ways to improve those which didn’t.

The old car wash where they would spend a Saturday morning or early evening washing and detailing their rides before heading out for a Saturday night…

In todays detailing market, there are a lot of products that look and perform like an afterthought. Simply put, the result is poor quality, little performance, and a lackluster experience. As detailing fanatics, we couldn’t sit back and continue to let this happen so we decided to step in and focus on what detailing is all about; an amazing experience and feeling good about the outcomes we create. We know the outcome represents who we are so we always strive for the best and Redline Finish is no different, that’s the common thread we share with you.

“We’re here to create an amazing experience for the detailing fanatic.”



When the guys and the team are not working to develop better products for detailing fanatics everywhere or detailing their rides, you can find them spending quality time with their families and friends. Most weekends involve kids hockey, lacrosse, swinging the bats or golf clubs, or football games. Squeezing in a little track time is always on the list too! From motocross, to the Indy 500, to road racing, off-road racing, to RC car racing…if it has wheels- it gets their attention! They usually watch some racing or head to the beach for some sun and surf with any extra time, never enough, in the day.

Redline Finish started from a lifelong passion occupying nights and weekends and endless conversations. It has evolved into a growing and loved legacy brand involving everyone in the team’s families. With decades of experience as the foundation, and a love for cars and those who are fanatical about them- Mike, Q, and the community of ‘Redliners’ associated with the brand are building something bigger than themself. The goal is to create a brand and community which will last for decades to come. They hope you will join the growing extended family.

Our Pledge to You:

Give the products we bring to market the attention to detail they deserve so the quality is top shelf, performance is extremely high, and the experience they create for you, the detailing fanatic is amazing!


Honesty       |       Integrity       |       Dependability


Thank you for taking the time to learn a little about us, we are excited to share your passion with you!

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